Infocus Photography & Video

Infocus Photography & Video

Infocus Photography & Video studio has been operating for over 30 years and is formally known as 10by8 Infocus Photography & Video Horizons.

We operate from a spacious studio at 102 Main Road in the Ballarat CBD area with easy car parking and disabled access.

We specialise in contemporary wedding photography & video, family portraits, corporate & industrial projects. We work with many emerging models and have a cosy studio set up for stylized maternity shoots.

Contact us today on (03) 5334 4889 or contact us



Tuesday, 14 June 2016 10:00

Haymes Paint: a Ballarat icon

Over the past few years we have had the pleasure of working with the Haymes Paint family on a number of occasions. We say "family" rather than company because family is at the forefront of what this company does and how it operates.

Monday, 11 April 2016 10:00

Mother's Day sessions

Mother's Day is almost here and it's this time of year that we turn our minds to the women who raised us, love us, and have always been there and supported us throughout our lives.

Rather than flowers that wilt and chocolates that get eaten (although they do last awhile longer on the hips ;) ), why not give her something that will last forever? A portrait session with us, either in the studio or on location, will produce amazing images for her to look back on for years to come.


How to get that holiday feeling all year round. 

With holidays currently at the forefront of everybody’s mind, whether you’re still enjoying one or missing the one that just finished, Infocus has decided to stretch the holiday season all year round.

Tuesday, 15 December 2015 11:00

Why cheaper is not always better

Nobody likes to part with more money than they have to. We’re conditioned to always hunt for a bargain and seek out the best deal. Most people are the same with photography. But let’s look at why cheaper is not always better.

Why is portrait photography so “expensive”?


Tuesday, 25 August 2015 10:00

Infocus 2015

It’s been a busy start to the year for the team at Infocus. 2015 got off to a hectic start with wedding after wedding after wedding, including one of our own team, James, tying the knot in February.



Tuesday, 28 October 2014 11:00

The Wedding Industry Infocus

Welcome to Infocus Blog

So where are we now at Infocus?

The wedding industry

The wedding season is in full swing and at Infocus we are finding November to December a busy time. Weddings are still an ever changing market for us. Brides are becoming more discerning about their wedding and how they want to invest in their special day.

For most people, price is the first thing they ask about.

But does a price driven market produce a quality image, even if the photographer is as keen as mustard, and willing to do anything for the client? The answer is: Yes but with limitations. Does the Bride know what those limitations mean?

Monday, 27 October 2014 11:00

God's Show & Tell

One of the most beautiful phenomenon in the world are electrical lightning storms. Thunder and lightning provides extraordinary air shows. So how and when do you capture such a glamorous light display?

Thursday, 23 October 2014 11:00

October Newsletter

September - October Newsletter 2014
Portraits-weddings to corporate- InfocusHUB

Welcome to Infocus newsletter:

The last couple of months have been a time of diversity with several photoshoots.
Babies, headshots, weddings, family portraits, product shots, live streaming, corporate videos and the InfocusHUB. 
We also photographed a cello that was built in the late 16th century, and for the first time in the studio, a motorbike. :)

So where are we now at Infocus?


Wednesday, 22 October 2014 11:00

Blood Moon

Infocus Hub vs Blood Moon.

Q: What happens when a bunch of photographers from an Infocus HUB event go out to capture a Lunar Eclipse (Blood Moon) and it’s cloudy? 

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